Who is the Merchant Maven?

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amextwo Who is the Merchant Maven?

The Merchant Maven is the  advocate for retailers, restaurants and small businesses throughout America.

He searches the web, the world and the hood for the best deals, the latest trends and current news on issues that affect the American retailer as well as the American consumer. He’s a combination blogger, copywriter, designer, creative director and satirist. When he has an opinion, he’ll voice it sometimes with aplomb and sometimes with tact.  At times he can be tedious and at times he can be relevant.

Since the credit card industry isn’t exactly the single most FASCINATING niche in the business world, the Merchant Maven likes to provide insight, opinions and just plain old sarcasm and satire to his daily routine. Look for trends in shopping, political commentary and of course updates on his favorite adorable Alaskan: Sarah Palin!

The Merchant Maven has a lifetime of experience working for American Express, super regional shopping malls and the retail industry in general.  He’s worked with regional, super regional and small strip centers. His past employers included Macerich – a gigantic Real Estate Investment Trust and some of the smaller shopping mall developers and retailers.


With Whom Do You Want to Work?

To begin, if you’re a small or medium sized business you need to accept credit cards.  Let’s talk about the best credit card processing deal for your merchant account.
It all goes back to the old adage ” It’s NOT who can DO the work….it’s with WHOM do you want to work?” This simply translates into the fact that there are MANY companies who can do a competent job, but with whom do you really want to work with?

IF you’re a merchant with several locations, surely you could pick Bank of America, who provide a laundry list of benefits…..They are also a giant corporation and their customer service is, well, just not that fabulous. There are many smaller companies that still provide robust processing programs…..and deliver the goods when it comes to customer service. You just gotta search a little.

Check Out These Processors

Frontstream

The Merchant Maven suggests that you give Frontstream Payments out of Nashville, Tennessee a look. (frontstreampayments.com) Frontstream is a Leading Provider of Merchant Payment Solutions. In a sense they are a BIG company, with small company sensibilities.

Frontstream can provide new payment solutions that will help you grow your business and gain access to competitive processing rates. They service a diverse group of merchants satisfying a full range of needs. There’s something really appealing about their website that would make an entrepreneur want to do business with them. (frontstreampayments.com)

It starts with the first image you see when loggin on…it’s a pseudo – Richard Branson look-a-like type of gentleman that greets you.

DTI

Another alternative is DTI, or Direct Technology Innovations out of Fort Lauderdale, Florida. They have over 5,000 accounts and service chains like Taco Bell, Subway, Wireless Giant and others.

Their website is graced with an appealing young “Flash” spokesmodel.  After about 30 seconds she stops. When you log on again, it’s nice to have a feature where you simply CLICK a button so she stops talking.

DTI is renowned for being straight shooters, quick on their feet, nimble in customer service and they are in a sense “a family business” Their website shows three names with the last name “Slominski.” That should tell you something.

Value Adds Add Value:

DTI invests in the local communities and have a plethora of value add services, including cash advances, payroll cards and online ordering.

If you spend some time on the DTI site, you will see they keep busy trying out new technologies and innovations. The revenue generating media platforms they are installing in taxis, limos and other transportation vehicles is rather intriguing.

In-Vehicle Plasma Screens

taxiscreen Who is the Merchant Maven?

GIVE THE KIDS A CHANCE!

DTI’s home page also mentions an upcoming initiative called the College Odyssey Card, which is spearheaded by a trio of teenagers from University of Florida, Babson and Dartmouth is a really cool idea still in its infancy. It shows that DTI is  not afraid to think outside the box and help the community, while at the same time generating new streams of income.

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Sign Up for Merchant Account & Get FREE CRUISE

Posted in How Do You Make The Credit Card Industry More Fun?, Some Fun Stuff on the Internet, The Maven Rambles On About Life

fantasy carnival cruise ship Sign Up for Merchant Account & Get FREE CRUISEFort Lauderdale, FL (PRWEB) February 8, 2010

Direct Technology Innovations (DTI) has been a proven leader within the credit card processing niche since 2001. DTI’s client roster includes some of the nation’s top brands including Subway, Taco Bell, City Mattress, GO Airport Shuttles, Gray Line and over 5,000 others. DTI has created and implemented many innovative merchant programs, including Click to Go Online Ordering ® which was developed to cater to small and medium sized restaurants, as well as national chains and franchises. Other successful programs include the Swipe N Go ® Program and Mobile Ticketing Solutions. ®

To add a little spice to its corporate branding and to increase interest in its merchant programs, DTI is offering a free Caribbean cruise to any qualified merchant that signs up with their processing services. According to DTI’s Director of Strategic Alliances, Jordi De Joseph: “ We have developed a special landing page : http://www.directtec.com/offer.php

The new landing page entices visitors to fill out a simple merchant application and offers a free cruise (valued at $1,000) once they have processed for a period of three months.” The landing page is being promoted on Google Adwords as well as Yahoo.com

Michael Thomas Kirner, DTI’s Director of Marketing says the free cruise offer will generate more web traffic and add an element of fun to the often conservative credit card industry. “ If a merchant is seeking a solid, proven and dependable merchant card program they are invariably presented with thousands of online choices. The free cruise is just a simple, palpable benefit to choosing DTI over the competition.”

“DTI continues to provide an arsenal of credit card processing services and first-class customer service. With this new free cruise offer, we’re giving merchants an unexpected benefit of sending their processing business to us,” said Michael Slominski, DTI vice president, Portfolio Management.

For more information on DTI and how your business can receive a FREE Caribbean cruise, please contact Jordi De Joseph at 800.724.7000 ext. 459 or send an email to jordi@directtec.com

The landing page featuring the special offer can be accessed by clicking this url:

http://www.directtec.com/offer.php

About DTI

DTI, a Frontstream Company, was founded in 2001, and operates in all 50 states with regional offices in Fort Lauderdale, Nashville, Dallas and Seattle. DTI has over 90 employees and currently handles an annual processing volume of $2.7 billion. DTI offers a full range of merchant services including Debit Card Processing, Credit Card Processing, EBT Services, Electronic Check Verification, Gift/Loyalty Cards, POS Software integration (all major brands), Internet Processing, Mail/Telephone Orders, Virtual Terminals, Telesales/Call Center Integration, Free Standing Terminal and Wireless Terminal Deployment, Mobile Ticketing Solutions®, Kiosk Integration, Click To Go ® online ordering, Video Surveillance, and Credit Card Terminal Leasing & Rental Programs

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