Every once in a while you run into a site that’s truly superb: Check this one out for a Mexican Restaurant.
Right off the bat, you can tell that cool people work here and that the owner has the good sense to hire a designer that’s hip, cool and doesn’t take him/herself so seriously.
WONDERFUL!
http://www.limefreshmexicangrill.com/#wet-your-appetite-1e8828
From merchantwarehouse.com
Posted by Marianne Rocco on February 4th, 2010
During its review of the current PCI compliance regulations, the PCI Security Standards Council will begin considering new card data security technologies that help merchants protect sensitive cardholder information. Although no revisions to PCI DSS are expected in 2010, Mark Lobel, principal at PricewaterhouseCoopers, suggests there will be a strong push for end-to-end data encryption, tokenization, magnetic-stripe imaging and virtual terminals (payment gateways).
Fortunately, Merchant Warehouse combines all of these features in its MerchantWARE® SECR™ (Secure Encrypted Card Reader) solution to help its merchants achieve PCI compliance and better protect consumer card data. If MerchantWARE SECR’s features are deemed adequate for securing payment data, wouldn’t it be worth it for every business to use this solution in their store?
It’s been 41 years since Denis Branco opened his namesake neighborhood pizza shop in Medford, New Jersey.
Forty-one years of trends that have come and gone. Forty-one years of economies rising and falling. Forty-one years of customers old and new. And through it all one detail always remained constant: the sign next to his register that read:
“Cash Only.”
No more.
“When five out of 10 customers are coming up to the counter with their charge cards in hand, you can’t keep turning that many people away,” he says. “So you have to give a little to get a little, and that’s what I’m doing. I have to go with my customers.”
(Excerpt above from QSR.com - Nick DiUlio)
Thus began a rapid change in how pizza shops, sandwich shops and QSR’ s in general began to conduct their daily business…….with a little help from a little company called DTI:
On July 15th, 2002 Direct Technologies, LLC (DTI) of Fort Lauderdale, Florida proudly announced the signing of a five year representation agreement with Subway’s ® Advertising “Uebermensch” Jared Fogle.
Jared has long been considered Americas most recognized non-celebrity spokes person. He has been called “Subway’s Savior” in more than one article and the chains’ success is due in large part…….very large part….to his understated, albeit sometimes nerdish celebrity presence.
According to DTI’s CEO Edward Slominski: “Jared has the kind of appeal that you don’t often find in a spokesperson. He’s no George Clooney or Tom Cruise. …He’s just the kind of “former fraternity brother” or the “book worm kid ” next door neighbor who wins you over with his likeability and most important….his believability!”
DTI’s CEO knew that with his technology and Jared’s personality – together they could potentially start a tidal wave and dramatically alter the way the entire QSR niche provides point of sale payment options.
Michael Slominski, vp of sales for DTI states “Our association with Jared enhanced our ability to enroll the thousands of Subway® stores nationally because to the Subway® Franchisee Jared is a towering icon.” Jared has been a good match for DTI, who developed the Swipe N’ Go® payment solution which offers the Quick Service Restaurant industry the benefit of speeding up every transaction at the cash register.
Swipe N’ Go® has been extremely effective in getting customers to notice that this type of transaction reduces wait time. “Reducing wait time in a quick service restaurant equates to an unequivocal and palpable increase in sales,” states Edward Slominski.
Based on the monumental success of Jared popularizing Swipe N’ GO® technology, America’s QSR restaurant chains including McDonald’s and Taco Bell quickly began to take notice. Within 12 months, it appeared that suddenly and magically everyone was accepting debit and credit cards in restaurant environments which previously shunned plastic.
“It seemed like it happened overnight. In fact, I think it did, ” says Michael Slominski. It is obvious and not unwarranted to conclude that the big QSR chains and indeed the food service industry itself owe a big big “Thank you” to DTI.
According to industry statitistics, fast food purchase total made on credit cards rose from $1.7 billion in 2000 to $37 billion in 2005. And along with this tremendous increase in credit card usage at fast food restaurants has come a significant increase in efficiency and profitability for the major fast food giants.
The Merchant Maven
It is becoming mandatory to have a website for your restaurant if you want it to do well. It is because most of the people are hooked to the internet nowadays.
If your restaurant doesn’t give them options to order online, the prospective customer will be allured by other restaurants offering this facility which makes ordering food online quick and easy.
There are many companies that work specifically in the field of restaurant website designing.
One such site is eHungry.com. This is a branch of Classic Websites which provides you exclusive web site designs for restaurant related firms or hotels. All these specialized restaurant designs are designed and developed by eHungry professional tea,. The designers of this design company realize the importance of designing unique templates for every restaurant so that every website stands out from the rest.
With the constantly increasing popularity of ordering food online, the restaurant website design companies are also thriving nowadays.
Once you have a website for your restaurant, it attracts a lot of customer traffic, especially if the website is attractive and has a detailed menu to offer a variety of food options to the customers.
As a customer, you just need to have an internet connection. Log on to the website of the eatery from which you want to order. Click on “order food” option. This will generally show a menu along with the menu items which can be ordered.
You simple need to click on your choice of food. Later, you may need to put in your personal information like name, address, telephone number, credit card information etc. Once you have placed your order, the system will generate a confirmation number or receipt which would confirm that your order has been registered in the restaurant’s system.
If you are a modern restaurant and you are trying to drum up more business than you gotta ask yourself this:
How do I find new ways to increase my average ticket ?
What is my competition doing to increase sales and awareness?
Is it expensive to begin accepting online orders?
Try digesting this tasty FACT: hungry online people spend as much as 20% more per ticket.
One company that just revamped their entire website is clicktogo.com. It’s a fun, easy to navigate site that allows viewers to immediately see what online ordering is all about.
Here is the skinny on some of clicktogo’s features:
It’s not unlike going through a cafeteria line: if something looks good, they put it on their “trays” or, in this case, in their order carts. Since customers can leisurely review your entire menu, more often that not, this results in a significant increase in average ticket sales.
This added convenience also results in a measurable increase in customer loyalty and satisfaction levels for your restaurant, driving more repeat business… while allowing you the opportunity to thank them for their patronage through a bonus or rewards plan (which we can even help you set up).
Increasing profits has never been so easy:
* Customers choose the breakfast, lunch or dinner menu items they wish to order –
with a variety of preparation options, add-ons and space for special instructions,
allowing customers the ability to make it their way
* They select the time and place of pickup or, if offered, delivery.
* They pay for their orders with credit card, debit card or gift card- being assured of
above industry standards secure data encryption.
* Orders are paid for prior to preparation, eliminating wasted labor due to inaccurate
or “hoax” orders which can often be the case with phone-ins.
* Online orders are instantly sent to either your dedicated fax or POS system.
* The online order you receive is accurate, legible and most importantly proof of
order.
* All customer data is protected and stored, with order preferences and amounts
easily accessible to you for repeat business.
* Customers can order as far as 21 days in advance – especially perfect for your
catering business and regular customers
Check it OUT the utube video also!
